Mouldings are constantly being discontinued with only the most popular securing market longevity.
Artists are quite punctilious customers when choosing mouldings for their own art but their favourites without a doubt are plain wooden frames.
Plain wooden frames are as popular today as they were 100 years ago. They are a safe choice for framing fine art paintings.
Perhaps the most popular wooden moulding for contemporary paintings on canvas or board is a thin wooden hockey moulding. Its profile is deep enough to cover the sides of a canvas and when viewed from the front will not distract a viewer’s appreciation of the painting.
It is uncommon for photographs to be printed on A4 size paper. A4 paper is, 297 mm X 210 mm. Certificates are often printed on A4 paper.
Camframe stocks a range of colourful and plain mouldings ideally suited to A4 size frames. A3 is twice the size of A4 when the long sides are placed next to one another. Order your A4 frame from Picture framers Cambridge.
Picture framing guidance
Picture framing is not as straight forward as it might at first seem. It’s not as simple as pointing at a frame and saying, ‘that will do’; it is both a craft and art; the craft of making a well-constructed object and the art of messaging. In a nutshell, picture framing is the craft of understanding how to present art.
On leaving art school, art students often turn to picture framing as a job although in my case it took me twenty years in the wilderness before I priced up my first picture frame.
At art school, students learn most of the skills necessary for picture framing. They learn how to stretch and size canvases, they learn the different printing techniques, they learn about applying watercolour washes, how to cut glass, how to stretch watercolour paper, how to mix colours, colour theory and much more. Pretty much everything that is involved in the picture framing craft except perhaps how to use a Morso to cut mouldings. At art school, I cut my own frames with a saw and a mitre. Not surprisingly one could walk through the gaps in their corners.
Picture framing as a business
No one teaches you how to run a picture framing business and more importantly how to make a small picture framing business profitable. You see there is more to picture framing than meets the frame!
Running a profitable picture framing business depends on many things, not least being able to make picture frames quickly but also cost managing overheads without compromising on quality and craftsmanship.
A picture framer’s community standing is more to do with the quality of advice and craftsmanship they offer than competitive pricing; low price is usually not even a consideration. It takes time to secure a reputation as a skilled and knowledgeable crafts-persons, but once achieved picture framers are elevated to full doctor’s status after which clients will pop in for advice about their current illnesses and hope that by having a picture framed they will magically be cured of all their bodily woes!
In conclusion, as a business, picture framing is centred around a relationship and a reputation, and that is something that is cannot be achieved overnight.
Get to know your picture framer.
Picture framers are often moody, bearded, generally over-worked, under-paid and pernickety types (I speak for myself), but under an exterior layer of sweat and dust on their brows, on the whole, they are pretty genial characters. They spend their days alone in their workshops (let’s show some sympathy guys), so you don’t have to try too hard to convince them that its time for a chat. Establishing a good rapport is essential if you are to get the best price on a small job.
Camframe will cut A3 frames clip frames at a very reasonable price.
Manufactured in a variety of finishes from the high-gloss to the wide-grainy, white picture frames are very sexy frames indeed.
Your local picture framer is literally drowning in off-cuts. They simply don’t have the space to store off-cuts and unused lengths of moulding.
Wooden mouldings don’t age well, they bleach in light and are not suitable for commercial framing after a few years.
Framers won’t arm wrestle you over the price of an old moulding. To them, it is recouping lost profit and liberating space in their workshops.
If you are looking for a cheap frame don’t hesitate to ask your picture framer if they have any old mouldings laying around (They do!). The great thing about past-their-sell-by-date wooden mouldings is that with one coat of liming wax they can be transformed into expensive-looking shabby chic off-white frames.