I have covered in previous posts some of the many talents a good framer should posses. Many picture framers gain their aesthetic sensitivity on the job. If you are lucky to find a picture framer who is art school trained it is worth a million frames! They should be able to confidently direct you to the right most pleasing frame choice for your artwork. Choosing a frame is more about what you are trying to say than the choice of any particular frame. Like all good design it is about the message that you wish to convey.
You will not get this sort of guidance from John Lewis when you buy your ready frame or picture frames online. Without the help of a sensitive eye the whole process could turn into a disaster! At Camframe all the picture framers are art school trained and can help you to clarify the message!